SERVICE.
✦ Brand Development & Management
We craft brand foundations that communicate powerfully, elevate perception, and support long-term growth.
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Service Details:
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Brand Identity Creation: Custom logo design, typography, color systems, and visual branding that reflect your values and audience.
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Messaging Architecture: Develop brand voice, tagline, mission statement, and content pillars for consistent storytelling.
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Visual Systems & Guidelines: Create brand books and toolkits to ensure visual cohesion across all channels.
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Brand Positioning: Competitor analysis and brand mapping to establish your unique place in the market.
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Brand Evolution & Rebranding: Strategic brand transformation for growth or pivoting, including audits and repositioning.
✦ Marketing Strategy Development
We design holistic marketing plans tailored to drive visibility, sales, and brand loyalty.
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Service Details:
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Launch Strategy: End-to-end strategy for new products, seasonal collections, or campaigns.
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Channel Mix Development: Analyze where your audience lives and how to reach them through digital, influencer, retail, and experiential marketing.
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Audience Profiling & Personas: Deep-dive into consumer insights, behavior, and psychographics.
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Seasonal & Annual Planning: Marketing calendars designed around product releases, fashion cycles, and peak engagement.
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Performance Tracking: Set measurable KPIs and analytics tools to ensure ROI-driven execution.
✦ Digital Marketing
We activate your digital presence with intention, creativity, and precision.
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Service Details:
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Social Media Management: Content calendars, strategy, and daily management for Instagram, TikTok, Pinterest, and more.
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Paid Advertising Campaigns: Meta Ads, Google Ads, and Pinterest Ads with creative design, copywriting, and A/B testing.
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Email Marketing: Flows and campaigns using Klaviyo or Mailchimp (Welcome, Cart Abandonment, Product Drops).
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SEO & SEM: Keyword strategy, content optimization, metadata structuring, and search engine visibility.
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Analytics & Reporting: Monthly reporting with insight-driven recommendations.
✦ Public Relations & Media
We turn your story into press-worthy moments that build authority and excitement.
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Service Details:
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Media Kit & Press Release Creation: Strategically crafted materials for editorial and influencer outreach.
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Media Outreach: Targeted pitching to top-tier editors, journalists, and stylists across fashion, beauty, and lifestyle media.
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Stylist & Celebrity Gifting: Curated send-outs and lookbooks for red carpet, editorial shoots, and social appearances.
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Editorial Placement: Secure earned coverage in publications such as Vogue, ELLE, Highsnobiety, Hypebae, and more.
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Press Event Coordination: Planning and executing media-facing events, previews, and showings.
✦ Creative Direction & Casting
We oversee visuals and campaign execution with an editorial lens and brand precision.
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Service Details:
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Creative Concepting: Moodboards, campaign themes, and storylines aligned with your seasonal goals.
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Production Oversight: Directing shoots from creative brief to final deliverables (photo, video, BTS).
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Casting: Model sourcing via Nelson Models and external partners (inclusive, diverse, brand-aligned talent).
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Art Direction: Set design, wardrobe styling, and shot composition.
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Team Curation: Build creative teams including photographers, makeup artists, stylists, and set designers.
